Everyone recognizes the PC/Mac commercials. The PC computer guy is an old fashioned type of guy who dresses in a proper suit, has a clean-cut haircut, and wears glasses. This is what you would think of as your average middle-aged worker. He is dependable and probably a good worker, but uptight and not very innovative or willing to think outside the box. He has trouble with this new technology and can’t keep up with it. Apple computers want you to think of the older PC computers as being slow and not too with it.
The Mac computer guy is young, dressed comfortably, and relaxed. Like the younger generation he is very with it and knows how to use the quick, versatile Mac computer and all its functions which are faster. This computer is modern and up-to-date and if you buy a Mac computer you will be modern and up-to-date too.
The younger generation will be drawn to the Mac computer and will relate to the differences between the “old” slower PC and the newer and “young” Mac computer. Certain members of the older generation who want to be up-to-date and keep up with modernity and technology will be drawn to a Mac computer. Your older, die-hard PC computer guys will not be convinced that this hip, new Mac computer will perform like the regular PC they are accustomed to.
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