This ad for a Penril modem that shows a young, modern (for the era) woman holding a modem. The ad focuses on the fact that even though modems may appear dull they can be considered sexy and cool.
Without a doubt, this ad was targeted towards men and the company wants men to think of their modem as a good female companion that is versatile, dependable, and compatible. It wants to make the “geeky” computer guys feel that computers can be thought of as not only a dependable product, but one that is sexy too.
Women would be turned off by this ad because of the product being touted as “sexy” and will wonder what a woman in hot pants and go go boots have to do with a modem.
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